Who we are
Suggested text: Our website address is: https://loveneckly.com.
I. Definitions and Subject of Information Processing
Sensitive Personal Information: refers to personal information that, once leaked or illegally used, may easily lead to infringement of the dignity of natural persons or endanger their personal or property safety, including biometric data, religious beliefs, specific identities, medical and health information, financial accounts, whereabouts and track records, as well as personal information of minors under the age of 14. Contents involving sensitive personal information in these terms will be marked in bold, and we will obtain your separate consent before collecting such information.
Subject of Information Processing: “We” and “Baiyu Jewelry” in this privacy policy refer to Baiyu Jewelry Co., Ltd., which is the responsible subject for personal information processing activities such as collection, storage, use, processing, transmission, provision, and disclosure. It shall be subject to the relevant entities of Baiyu Jewelry that actually collect your personal information (for the scope of relevant entities, please refer to the announcement on the official website of the company).
Personal Information: refers to various information recorded electronically or by other means that is related to identified or identifiable natural persons, excluding information that has been anonymized.
II. Scope of Application
This privacy policy applies to your personal information collected and processed by us when you interact with us through the following channels:
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Online channels: Baiyu Jewelry official website, official social media accounts (including but not limited to WeChat official accounts, Weibo accounts, etc.), WeChat mini-programs, and online e-commerce stores (such as Baiyu Jewelry official flagship stores on platforms like Tmall and JD.com) operated and managed by us;
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Offline channels: Your visits to our offline stores (including direct-operated stores and authorized cooperative stores, subject to the operating entity publicly displayed in the stores), filling in the customer information collection forms provided by us, communicating with our customer service or store staff via phone, participating in offline activities (such as new product launches, tasting sessions) or surveys organized by us;
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Third-party channels: Your personal information provided to us by third-party platforms we cooperate with (including but not limited to e-commerce platforms, advertising platforms, social media platforms, etc., subject to the public notice at the time of cooperation) when you interact with us through such platforms, provided that the third-party platforms have obtained your legal authorization.
Please note that this privacy policy does not apply to services independently provided to you by third parties.Personal information processing activities, the relevant responsibilities shall be borne by third parties. We recommend that you carefully read the third party’s privacy policy.
III. Collection and Processing of Personal Information
(1) Types of Personal Information Collected
We only collect your personal information for legitimate, proper, and necessary business purposes, which are specifically divided into information required for basic business functions and information required for extended business functions:
Information required for basic business functions: Such information is necessary for providing core services. If you do not provide it, we will be unable to provide you with the corresponding products or services:
Identity verification and contact information: Such as your name, mobile phone number, email address, shipping address, and recipient information (used for product delivery, after-sales communication, etc.);
Transaction information: Such as order number, purchased product information (category, style, specification, etc.), payment amount, payment method, invoice information (invoice title, taxpayer identification number, etc., used for issuing invoices);
Security verification information: Such as your ID card number (only collected when you handle services requiring identity verification, such as jewelry appraisal, warranty, return and exchange) [Sensitive Personal Information];
Device and browsing information: such as the model of the device you use when accessing online channels, IP address, browser type, access time, and browsing history (only used to optimize service experience and ensure network security).
(2) Purpose of Processing
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We process your personal information only for the following legitimate purposes:
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Fulfilling contractual obligations: providing you with services such as product purchase, delivery, installation, after-sales warranty, and return or exchange of goods to complete the transaction process;
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Optimizing products and services: analyzing user needs based on your browsing and transaction records, optimizing product design, improving service quality, and recommending products more in line with your needs (you can turn off personalized recommendations through the settings function in online channels);
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Ensuring security and compliance: identifying and preventing risks such as fraud, cyber attacks, and information leakage to protect the security of your account and property; retaining transaction records and cooperating with regulatory authorities’ investigations in accordance with laws and regulations;
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Conducting marketing activities: sending you new product information, promotional activity notifications, member benefits, etc. (if you do not wish to receive them, you can cancel through customer service or the unsubscribe function in marketing messages);
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Handling customer inquiries and complaints: responding to your questions and solving problems you encounter in the process of using products or services.
IV. Sharing, Transfer, and Disclosure of Personal Information
(1) Restrictions on Sharing
We will not arbitrarily share your personal information with any third party unless it falls under the following circumstances:
Obtaining your explicit consent: For example, when you authorize us to share your personal information with cooperating third parties to provide value-added services (which requires your separate authorization);
Fulfilling legal obligations: Providing your personal information to relevant authorities in accordance with court judgments, rulings, or regulatory requirements;
Necessity of cooperation and fulfillment of due diligence obligations: When entrusting third-party service providers to provide services such as logistics and distribution, payment and settlement, customer service outsourcing, and data analysis, we only provide them with the personal information necessary to complete the services, and clarify their confidentiality obligations and data security responsibilities through agreements, prohibiting them from using the information beyond the authorized scope;
Protecting legitimate rights and interests: Sharing personal information in emergency situations to protect the legitimate rights and interests such as the life, health, and property safety of you or other natural persons.
- Restrictions on TransferIf it is necessary to transfer your personal information due to circumstances such as corporate merger, division, acquisition, or asset transfer, we will notify you in advance through official website announcements, text messages, emails, or other means, and ensure that the transferee continues to abide by the provisions of this Privacy Policy. If the transferee changes the purpose or method of processing, it must obtain your authorization again.
(3) Restrictions on Disclosure
We will not disclose your personal information unless we obtain your explicit consent or it is necessary to disclose it in accordance with laws and regulations (desensitization will be adopted during disclosure to ensure that your sensitive personal information is not leaked).
V. Your Rights Regarding Personal Information
In accordance with relevant laws and regulations, you have the following rights regarding your personal information, and we will provide necessary assistance for you to exercise these rights:
Right to Know: You have the right to know the types, purposes, methods, and sharing objects of your personal information collected and processed by us;
Right of Access: You have the right to inquire about the processing records of your personal information through the “Personal Center” in online channels or by contacting customer service;
Right to Rectification: If you find that your personal information is incorrect or incomplete, you have the right to request us to rectify it (reasonable supporting materials need to be provided);
Right to Erasure: You have the right to request us to delete your personal information under the following circumstances:
The purpose of our processing of personal information has been achieved, cannot be achieved, or is no longer necessary;
You withdraw your consent;
We stop providing products or services, or the retention period has expired;
You refuse to accept the processing of personal information based on consent;
Other circumstances stipulated by laws and regulations.
Right to withdraw consent: You have the right to withdraw your consent to the processing of personal information (such as withdrawing authorization for personalized recommendations and marketing information pushes). However, withdrawing consent does not affect the validity of personal information processing activities conducted based on your consent prior to the withdrawal.
Right to complain and report: If you believe that our personal information processing activities violate laws, regulations, or this privacy clause, you have the right to complain or report to our customer service department or regulatory authorities (for contact information, please refer to Article 7 of this clause).
六、Security Assurance and Retention Period of Personal Information
(1) Security Assurance Measures
We have adopted security assurance measures that meet industry standards to protect your personal information from unauthorized access, use, disclosure, tampering, or damage:
Technical assurance: Employ technical means such as encryption technology (e.g., SSL/TLS encryption), access control mechanisms, and firewalls to ensure the security of data transmission and storage through online channels;
Management assurance: Establish a personal information protection management system, clarify the information security responsibilities of various internal departments, and conduct confidentiality training and background checks on employees who have access to personal information;
Emergency response: Formulate an emergency plan for personal information leakage. In the event of personal information leakage, we will promptly take remedial measures and notify you and the regulatory authorities in accordance with laws and regulations.
Please note that any information transmitted over the Internet carries certain security risks. We cannot fully guarantee the absolute security of information transmission, and you shall bear the corresponding risks arising from the use of our services (such as properly keeping account passwords, mobile phone verification codes, and other information).The corresponding risks (such as properly keeping account passwords, mobile phone verification codes and other information).
(2) Retention Period
We will determine the retention period of personal information in accordance with the following principles:
The shortest period necessary to achieve the purpose of processing;
The retention period stipulated by laws and regulations (for example, transaction records must be retained for at least 5 years);
If you request deletion or withdrawal of consent, and there are no laws or regulations requiring continued retention, we will delete your personal information within a reasonable period or anonymize it (information after anonymization is no longer considered personal information).
VII. Protection of Minors’ Personal Information
We attach great importance to the protection of minors’ personal information. We will only collect minors’ personal information when it is permitted by laws and regulations, when we have obtained the explicit consent of their guardians, or when it is necessary to protect the legitimate rights and interests of minors. If you are the guardian of a minor and find that the minor has provided personal information to us, you may contact us through the contact information provided in Article VII of these Terms, and we will promptly delete the relevant information.
VIII. Updates to the Privacy Policy
We will revise this Privacy Policy from time to time in accordance with updates to laws and regulations related to personal information protection and business adjustments. The revised Privacy Policy will be notified to you through announcements on the homepage of online channels, postings in offline stores, or by sending notifications to you, with a public notice period of no less than 7 working days.
If the revised content involves your core rights (such as the type of information collected, the purpose of processing, the scope of sharing, etc.), we will remind you to read it through prominent means (such as pop-up prompts, SMS notifications) before the revision takes effect, and it will take effect after you confirm your consent; if you do not agree with the revised content, you may stop using our services, and we will handle your personal information in accordance with the original Privacy Policy.
IX. Contact Information
If you have any questions about this Privacy Policy or need to exercise your rights regarding personal information, you can contact us through the following methods:
Contact Address: [Headquarters of Baiyu Jewelry, No. 88, Yangzi Road, Chenghua District, Chengdu City, Sichuan Province]
email address；zjingjin50@gmail.com
Complaint and report channels: You can also submit complaints and reports through the “Customer Service Center” of the online channel or the above-mentioned contact information, and we will reply within 15 working days after receiving your request.
X. Others
If any provision in this privacy policy conflicts with laws and regulations related to personal information protection, the relevant laws and regulations shall prevail; if some provisions are deemed invalid or unenforceable, it shall not affect the validity of other provisions.
This privacy policy is an important agreement between you and us regarding the protection of personal information, and is closely related to your use of our services.